Marketing Materials

For the Marketing Materials assignment, my group decided it would be most efficient to split into two smaller teams. While Jacquelyn and Sean focused on the NICE information sheet, Lindsey and I worked on the redesign of the NICE Child Care and Drive Training fliers. During the redesign process, our choices in layout, writing style, and images were all influenced by our refugee parent audience. At first, Lindsey and I went with a design for the Childcare flier that featured an array of colors, a wide green border, and a large picture across the top of the page of refugee children. After receiving feedback from Kathy and Dr. Overall, we realized that our design needed to be simplified so that it could be printed in large quantities with black and white ink. We did this by changing the color scheme to gray scale and making the border a thin gray line—at the helpful suggestion of Dr. Overall. Instead of the large image of the children at the top of the flier, I found a clip art image of parents with their children outlined by a heart. The image was simple enough to be printed clearly in black and white, and worked as a symbol to communicate the purpose of the class to refugees with limited English reading skills. We also altered our document so that two fliers could fit on one page. With the Drive Training flier, we used the same approach as the Child Care flier by incorporating a grey scale color scheme, a simple clip art image of a car, and thin gray line for the border. As for the writing style of the fliers, we did not have to alter much. The information given on the original fliers was concise and written in clear, simple English. We only had to re-word a few sentences using the “paramedic method,” and adjusted some of the layout of the text. Our final products looked pretty basic compared to the rest of the class projects, but it was what our audience of refugee parents needed in order to easily understand the flier’s message.

NICE Drive Training Flier

NICE Childcare Flier